TRACEY SOFRA

Hi, I’m Tracey.

Today, I’m one of Australia’s leading Financial Advisors specialising in Women’s Financial Confidence. As a Business Leader, Mentor, Financial Advisor, Author, Speaker, and Mum, for over three decades, I’ve shared my proven method for shifting mindsets and the limits to financial success for thousands of women. My passion for financial freedom is infectious, inspiring you to challenge the status quo, build confidence and create change.

With over 30 years of experience as a Financial Advisor, I’m dedicated to Investing in Women’s Empowerment by shifting mindsets from crossroads and crisis to clarity and confidence so that we reach economic equality. My expertise brings wealth creation, leadership, achievement, and fulfillment to every table.

“Only through understanding our relationship with money, finance, and wealth can we truly shift into ‘financial confidence’- but often our biggest challenge as women – is simply self-belief.”

As the founder and CEO of WOW Women, I lead a community of like-minded business, professional and entrepreneurial women, working collectively to create change in their financial life and the lives of other women across the globe as part of our social impact across the UN Sustainability Goals.

I was invited to contribute to numerous women’s books such as “Endless Possibilities” and “There are no Limits” alongside Oprah Winfrey, Arianna Huffington, and Malala Yousafzai inspired by my first book “Finding Financial Freedom”.

Being nationally recognised with the Women in Financial Services Award “Financial Planner of the Year” and named one of five finalists in the prestigious AFA Female Excellence in Advice Award was a humbling career highlight.

But there is no more humbling experience than investing in women’s economic empowerment to shift equality by raising our financial confidence as a collective.